Topic : strategy

Chart shows discussion of economy over time by Obama, Romney and All Other Newsmakers. Trend lines are based on percentage of discussion on economy out of total discussion from each newsmaker. Time frame is May 1-November 6, 2012.

Beyond the Candidates

Today’s post breaks down the coverage of three different newsmakers: Obama, Romney, and everyone else (All Other Newsmakers) and their coverage on the economy. The chart below displays the percentage…

Chart shows sentiment break down of election coverage in USA Today. Time frame is May 1-November 6, 2012.

Election Coverage Wrap-Up: USA Today

This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the topic,…

Chart shows breakdown of election coverage by the LA Times that was negative to Romney by topic and Party Affiliation. Time frame is May 1-November 6.

Election Coverage Wrap-Up: Los Angeles Times

This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the sourcing…

Chart shows sentiment break down of statements by third-party newsmakers (those outside of the campaigns) on Obama and Romney’s strategy. Neutral statements not shown. Time frame is October 30-November 6.

Obama Strategy Won Over Media and Voters

Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…

Chart shows topic and sentiment breakdown of statements in election coverage on FOX’s Special Report With Bret Baier (only top 10 shown). Time frame is October 25-November 5.

Pre-Election Day Coverage Comparison Between MSNBC and FOX

In election coverage on MSNBC’s Hardball with Chris Matthews during the final ten days prior to Election Day, there was a heavy focus on Campaign topics. Campaign Strategy consumed 23%…

Chart shows percentage of statements from Barack Obama broken down my topic (only top 10 shown) and sentiment. Time frame is October 29-November 5.

A Closer Look At Final Week Messaging Tactics of the Candidates

In the final week before Election Day, Obama and Romney honed in on the topic of Candidate Character the most. Both of them also spoke positively towards themselves regarding the…

Chart shows coverage breakdown by percentage of total election coverage of Debates, Economy, Horse Race, and Strategy. Time frame is Oct 1-28.

Last Lap Conversation Topics: Horse Race, Strategy & Economy

As the month of October has come and gone, the coverage of the election has shifted. Starting in early October, topical discussion of the Debates was at the forefront of…

Chart shows break down of election coverage by topic. Time frame is September 9-26.

A Look At Top Election Issues Before and After Conventions

After a summer of hollow election coverage, post-convention coverage has seen policy issues beginning to make their way onto the landscape. Political analysts and pundits are also talking about the…

Chart shows statements from Obama’s campaign staff categorized by topic and sentiment. Time frame is June 1 – August 4.

Obama Letting Staff Do Dirty Work

Since June 1, Obama has played a smaller role within his campaign than has Romney. His staff has also been responsible for most of the offense while Obama himself has…

Chart shows percentage of statements about Romney and Obama from newsmakers outside of the campaigns. Time frame is April 17 – July 26.

Romney Discussed More Than Obama in Election Coverage

Newsmakers from outside the Obama and Romney campaigns have discussed Mitt Romney more than Barack Obama in coverage of the general election. When discussing Romney, his campaign strategy and character…

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