Beyond the Candidates
Today’s post breaks down the coverage of three different newsmakers: Obama, Romney, and everyone else (All Other Newsmakers) and their coverage on the economy. The chart below displays the percentage…
Election Coverage Wrap-Up: USA Today
This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the topic,…
Election Coverage Wrap-Up: Los Angeles Times
This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the sourcing…
Obama Strategy Won Over Media and Voters
Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…
Pre-Election Day Coverage Comparison Between MSNBC and FOX
In election coverage on MSNBC’s Hardball with Chris Matthews during the final ten days prior to Election Day, there was a heavy focus on Campaign topics. Campaign Strategy consumed 23%…
A Closer Look At Final Week Messaging Tactics of the Candidates
In the final week before Election Day, Obama and Romney honed in on the topic of Candidate Character the most. Both of them also spoke positively towards themselves regarding the…
Last Lap Conversation Topics: Horse Race, Strategy & Economy
As the month of October has come and gone, the coverage of the election has shifted. Starting in early October, topical discussion of the Debates was at the forefront of…
A Look At Top Election Issues Before and After Conventions
After a summer of hollow election coverage, post-convention coverage has seen policy issues beginning to make their way onto the landscape. Political analysts and pundits are also talking about the…
Obama Letting Staff Do Dirty Work
Since June 1, Obama has played a smaller role within his campaign than has Romney. His staff has also been responsible for most of the offense while Obama himself has…
Romney Discussed More Than Obama in Election Coverage
Newsmakers from outside the Obama and Romney campaigns have discussed Mitt Romney more than Barack Obama in coverage of the general election. When discussing Romney, his campaign strategy and character…









