Obama’s Rising Influence
In the final weeks of February and in early March, Obama’s VoiceShare was just pushing 10%. However, his VoiceShare has steadily increased since that point and last week he reached…
Citizens Give Santorum Visibility
We have spent the last few days comparing 4thEstate results to the results of the Pew Research Center Project for Excellence in Journalism’s (PEJ) study on “How the Media Covered…
Print Coverage Volume Hits Lowest Point Since January
With Santorum out of the race for Republican nominee, Mitt Romney has unofficially claimed the spot. This has caused media coverage to evaporate and hit its lowest point since the…
Romney’s Discourse Strategy Shifts for November
Statements concerning Mitt Romney’s position in the race for GOP nominee dropped drastically following Santorum’s exit. On April 3rd, 41% of statements about Romney concerned his position in the race,…
Santorum’s Resignation Spotlight Failed to Set Agenda
Last week Rick Santorum ended his bid to become the GOP presidential candidate. Santorum made a speech announcing his withdrawal in which there was a notable absence of any mention…
Santorum Praised for Strong Campaign
Percentage of total statements that were positive about Santorum increased from 2% on April 8th to 9% on April 11. This occurred due to Santorum’s exit from the race on…
Media Shifts Focus for General Election
The volume of Santorum’s total statements (VoiceShare) went from 25% in the beginning of March down to 16% in the early days of April. In this same time period Romney’s…
Mitt’s Gap: Negative Statements About Romney Increasing Since Super Tuesday
Analysis of 17,483 statements in 4thEstate’s Newspoll™ sample show that Mitt Romney’s (orange) campaign is failing to stifle criticism. Conversely, Rick Santorum (purple) has seen a major drop in negative…
Santorum More Likeable Among Citizens
Over the past week leading up toe the Wisconsin, Maryland and DC primaries, the issue of Character among statements by citizens quoted in the media has more than doubled, while…
Romney Already in General Election Mindset
The aggregate of negative statements by campaign shows a clear scenario of “One Against All and All Against One”, with Romney being the one. However, data shows a subtext of…









