Topic : positive campaigning

Chart shows sentiment of statements from the Romney campaign (Romney and his staff) over time. Neutral statements are not shown in the chart. Time frame is October 5-November 4.

Campaigns Made Positive Push in Home Stretch

Both campaigns shifted to more positive messaging in the final few days before the election. The Romney campaign used more of their airtime for positive messaging than did the Obama…

Chart shows percentage of statements from Obama and his staff during the DNC broken out by topic and sentiment. Time frame is September 3-8.

DNC Coverage Recap

Speeches by Michelle Obama and Bill Clinton were amplified and covered the most following Barack’s. Topic and sentiment behavior shows that the Obama campaign went positive on the Economy and…

Chart shows percentage of positive statements about Mitt Romney distributed by newsmaker. Time frame is August 11-17.

Ryan is Driving Positive Coverage for Romney

In his first week as Mitt Romney’s running mate, Paul Ryan has helped contribute positive coverage toward the Romney campaign. Last week, positive coverage toward Romney almost eclipsed his negative…

Chart shows positive and negative sentiment of coverage toward Newt Gingrich from Jan 2-Apr 15.

Newt Gingrich’s Biggest Fan Was… Himself

Today we are comparing GNI NewsPoll data results of Newt Gingrich’s media coverage with that of the Pew Research Center Project for Excellence in Journalism’s (PEJ) in their study on…

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