Topic : personality

Chart shows positive and negative sentiment of statements about Romney’s Character in election coverage from newsmakers outside of the campaigns. Time frame is July 27 – August 24.

Ryan Improves the Romney Brand

Coverage of Mitt Romney’s character had a positive spike following his choice of Paul Ryan as running mate. This positive coverage was due to Paul Ryan’s likeability, which helps improve…

Chart shows percentage of statements about Candidate Character in election coverage. Time frame is May 1 – July 22.

Bain Issue Drives Return of Horse-Race Journalism

There has been a recent sharp increase in the coverage of Candidate Character. While Romney has received more coverage on the issue, he has received the most criticism on the…