GOP Throws Romney Under the Bus in Postmortem Election Coverage
In postmortem election coverage, from November 6-11, Romney received mostly negative coverage and Obama received mostly positive coverage. Third-party newsmakers (those outside of the campaigns), praised Obama in over half…
Election Coverage Ends as Political Coverage Shifts to Fiscal Cliff
Post-mortem coverage on the election came to a screeching halt after the results were tallied. Just five days after Election Day, from November 7-11, coverage in print, television and radio…
Obama Strategy Won Over Media and Voters
Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…
Citizens Were Critical of Obama Character and Economy in Final Week
On November 1, 4thEstate published a post about Citizen newsmakers gaining VoiceShare in print election coverage. They played an increasingly larger role in writing the election narrative as Election Day…
Top Newspapers Provided Little Aid To Obama in Final Stretch
In the election coverage by a handful of the nation’s top newspapers from October 25-November 5, Obama received significant negative coverage. In all of the newspapers shown in the chart…
Pre-Election Day Coverage Comparison Between MSNBC and FOX
In election coverage on MSNBC’s Hardball with Chris Matthews during the final ten days prior to Election Day, there was a heavy focus on Campaign topics. Campaign Strategy consumed 23%…
A Closer Look At Final Week Messaging Tactics of the Candidates
In the final week before Election Day, Obama and Romney honed in on the topic of Candidate Character the most. Both of them also spoke positively towards themselves regarding the…
Sandy Was Obama’s Perfect Election Storm
From October 28-November 5, in news content that mentioned terms associated with Hurricane Sandy, coverage driven by third-party newsmakers (those outside of the campaigns), was very positive for Obama. Almost…
Campaigns Made Positive Push in Home Stretch
Both campaigns shifted to more positive messaging in the final few days before the election. The Romney campaign used more of their airtime for positive messaging than did the Obama…
Obama Won the Last Sentiment Battle Before Election
The ratio of negative election coverage toward the candidates in statements from third-party newsmakers (those outside of the campaigns) shows that neither Romney nor Obama had sustained periods of more…