Topic : negative campaigning

Chart shows sentiment break down of statements by third-party newsmakers (those outside of the campaigns) on Obama and Romney’s strategy. Neutral statements not shown. Time frame is October 30-November 6.

Obama Strategy Won Over Media and Voters

Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…

Chart show sentiment of statements in election coverage by selected newspapers. Time frame is October 25-November 5.

Top Newspapers Provided Little Aid To Obama in Final Stretch

In the election coverage by a handful of the nation’s top newspapers from October 25-November 5, Obama received significant negative coverage. In all of the newspapers shown in the chart…

Chart shows percentage of statements about Foreign Policy in Special Report with Bret Baier and Hardball with Chris Matthews that are negative to Romney and Obama. Time frame is August 20 – September 17.

MSNBC and FOX Amp Up Negative Coverage on Foreign Policy

As Foreign Policy reached the spotlight, two TV shows covered it with significant negative coverage toward opposite candidates. Negative coverage on Foreign Policy for these shows has been almost double…

Chart shows percentage of statements from Joe Biden in election coverage, out of total statements from the Obama campaign. Time frame is May 1 – August 24.

Overview of Joe Biden’s Role in the 2012 Campaign

Recent comments by Joe Biden have raised questions from analysts about whether he will stay on the Democratic ticket with Obama. Since May, discussion of Biden has been accompanied with…

Chart shows sentiment of statements in election coverage by the Chicago Tribune. Time frame is May 1 – August 18.

Obama Cannot Count on Hometown Support

Since May, election coverage in the Chicago Tribune has been very negative to Obama. Romney and Ryan piled on the negative coverage last week, but negativity toward Obama has been…

Chart shows statements from Obama’s campaign staff categorized by topic and sentiment. Time frame is June 1 – August 4.

Obama Letting Staff Do Dirty Work

Since June 1, Obama has played a smaller role within his campaign than has Romney. His staff has also been responsible for most of the offense while Obama himself has…

Chart shows percent of negative statements out of total coverage among each of the top ten print outlets in their coverage of the election. Time frame is May 1 – August 2.

Negative Coverage Among Top Print Outlets

The tone of coverage of the presidential election has been more negative than positive. Among the top 10 national print outlets covering the election, about 20% of coverage has been…

Chart shows number of statements negative and positive to Mitt Romney in articles mentioning “Bain”. Time frame is Oct 6 – July 16.

Real Effect of Bain Attacks May be Overhyped

According to pundits, the recent criticism of Romney’s tenure at Bain Capital by the Obama Campaign is serious cause for concern for the Romney camp. However, Romney actually received more…

Chart shows percent of positive statements toward each candidate out of total coverage in each print outlet. Time frame is April 17 – July 11.

Top Print Outlets Amplify Very Little Positive Coverage

The top national print outlets covering the election have been amplifying very little positive coverage toward Obama and Romney since late April. The topics on which each candidate is receiving…

Chart shows percentage of statements in election coverage that were about the Economy (red) and Healthcare (green). Time frame is June 1 – July 3.

Romney Attack on Healthcare Ruling Gets Amplified

With the Supreme Court’s ruling on the new healthcare law last Thursday, discussion of its influence on the presidential election has overtaken coverage of the economy. In response to the…

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