Obama Strategy Won Over Media and Voters
Obama’s ground game. Romney’s Jeep ad. These campaign strategy topics were at the forefront of election coverage in the week leading up to Election Day. From October 30-November 6, discussion…
Top Newspapers Provided Little Aid To Obama in Final Stretch
In the election coverage by a handful of the nation’s top newspapers from October 25-November 5, Obama received significant negative coverage. In all of the newspapers shown in the chart…
MSNBC and FOX Amp Up Negative Coverage on Foreign Policy
As Foreign Policy reached the spotlight, two TV shows covered it with significant negative coverage toward opposite candidates. Negative coverage on Foreign Policy for these shows has been almost double…
Overview of Joe Biden’s Role in the 2012 Campaign
Recent comments by Joe Biden have raised questions from analysts about whether he will stay on the Democratic ticket with Obama. Since May, discussion of Biden has been accompanied with…
Obama Cannot Count on Hometown Support
Since May, election coverage in the Chicago Tribune has been very negative to Obama. Romney and Ryan piled on the negative coverage last week, but negativity toward Obama has been…
Obama Letting Staff Do Dirty Work
Since June 1, Obama has played a smaller role within his campaign than has Romney. His staff has also been responsible for most of the offense while Obama himself has…
Negative Coverage Among Top Print Outlets
The tone of coverage of the presidential election has been more negative than positive. Among the top 10 national print outlets covering the election, about 20% of coverage has been…
Real Effect of Bain Attacks May be Overhyped
According to pundits, the recent criticism of Romney’s tenure at Bain Capital by the Obama Campaign is serious cause for concern for the Romney camp. However, Romney actually received more…
Top Print Outlets Amplify Very Little Positive Coverage
The top national print outlets covering the election have been amplifying very little positive coverage toward Obama and Romney since late April. The topics on which each candidate is receiving…
Romney Attack on Healthcare Ruling Gets Amplified
With the Supreme Court’s ruling on the new healthcare law last Thursday, discussion of its influence on the presidential election has overtaken coverage of the economy. In response to the…









