Fall Bench Strategies
Back in June, 4thEstate published a post on the bench strategies used by the Obama and Romney campaigns. Today, we are looking at the behavior of the Romney and Obama…
Campaign Tactics Still Main Topic of General Election Coverage
Campaign strategy is still the most-discussed topic in coverage of the general election between Romney and Obama. Although other issues have broken into the conversation more than they did during…
Romney Core Strategy: So Where’s That Monthly Job Report?
Our data shows a clear correlation between the releases of national employment data each month, and the discussion of the economy in election coverage. Our data also shows that focused…
General Election Strategy Shapes Coverage
In the second half of May, election coverage became increasingly about campaign strategy rather than policy issues. On May 14, the percent of quotes about campaign strategy was only 17%…
Romney’s Discourse Strategy Shifts for November
Statements concerning Mitt Romney’s position in the race for GOP nominee dropped drastically following Santorum’s exit. On April 3rd, 41% of statements about Romney concerned his position in the race,…




