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Death Star versus Hurricane Sandy

Once Obama was declared the winner last night, the debriefing began immediately among the pundits and the various medias. It is a sister phenomenon to what Jeff Greenfield said over…

Chart of key people's VoiceShare from May 15th through October 15th.

The Back-Up Vocalists Of Election 2012

Obviously, Barack Obama and Mitt Romney have been the biggest voices on the stage of Election 2012. As we approach the finish line of the election, we decided to take…

Letting the Second Debate Marinate

I watched the second Presidential debate between Barack Obama and Mitt Romney from the comfort of my home computer. I decided to spend it at Yahoo News’s Destination 2012. They…

Breakdown of issues and sentiments in the coverage of the Detroit Free Press during general election time period. April 15 - August 1.

Spotlight: Detroit Free Press

Today’s Sunday spotlight focuses on the patterns of the coverage of the Detroit Free Press during the general election. For the purpose of all the charts in this post, we…

Almost half of statements from Obama and staff in early April were negative to Romney. Very few statements were positive toward his own campaign.

Obama Campaign Eyes Romney in Crosshairs

On March 15, 30% of total statements from Obama and his staff were positive to himself, and only 16% were Negative to Romney. From March 27th to April 5th, statements…

Gingrich negative coverage could make argument it is biased

Obama’s VoiceShare Increases 12% in March While Santorum’s Slides 9%

Demonstrated Correlation between Candidate VoiceShare in Media and Electoral Votes For all intensive purposes, Newt Gingrich’s campaign came to a graceful ending point yesterday. It ended with a bit of…

2012-03-14 Romney's Love Gap

Mitt’s Gap: Negative Statements About Romney Increasing Since Super Tuesday

Analysis of 17,483 statements in 4thEstate’s Newspoll™ sample show that Mitt Romney’s (orange) campaign is failing to stifle criticism. Conversely, Rick Santorum (purple) has seen a major drop in negative…

2012-03-14 NYT Santorum

The New York Times Avoids Offending

Despite mostly neutral coverage (67%), there is a slight anomaly in the New York Times‘ front-page coverage of the 2012 Election.  Since January 1—when Rick Santorum became a serious challenge…

2012-03-14 Candidate Behavioral Analysis - Values

Candidate Behavioral Analysis: Values or Jobs?

Mr. Morality: Will Santorum’s Bet on a Values Shape the Election? In a sample behavioral analysis of Rick Santorum in major media since January 1, Santorum has been more focused…

2012-03-14 Romeny Chases Conservative Bait

Romney Chases Conservative Bait; Forced Off Message

Romney’s main message and credibility come from his prowess on economic issues, however, he has been forced off this message (green) to defend his position  in the race (yellow) and…

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