Once Obama was declared the winner last night, the debriefing began immediately among the pundits and the various medias. It is a sister phenomenon to what Jeff Greenfield said over…

Obviously, Barack Obama and Mitt Romney have been the biggest voices on the stage of Election 2012. As we approach the finish line of the election, we decided to take…

I watched the second Presidential debate between Barack Obama and Mitt Romney from the comfort of my home computer. I decided to spend it at Yahoo News’s Destination 2012. They…

Today’s Sunday spotlight focuses on the patterns of the coverage of the Detroit Free Press during the general election. For the purpose of all the charts in this post, we…

On March 15, 30% of total statements from Obama and his staff were positive to himself, and only 16% were Negative to Romney. From March 27th to April 5th, statements…

Demonstrated Correlation between Candidate VoiceShare in Media and Electoral Votes For all intensive purposes, Newt Gingrich’s campaign came to a graceful ending point yesterday. It ended with a bit of…

Analysis of 17,483 statements in 4thEstate’s Newspoll™ sample show that Mitt Romney’s (orange) campaign is failing to stifle criticism. Conversely, Rick Santorum (purple) has seen a major drop in negative…

Despite mostly neutral coverage (67%), there is a slight anomaly in the New York Times‘ front-page coverage of the 2012 Election.  Since January 1—when Rick Santorum became a serious challenge…

Mr. Morality: Will Santorum’s Bet on a Values Shape the Election? In a sample behavioral analysis of Rick Santorum in major media since January 1, Santorum has been more focused…

Romney’s main message and credibility come from his prowess on economic issues, however, he has been forced off this message (green) to defend his position  in the race (yellow) and…