Rob Portman’s Reverses his Position on Gay Marriage
Rob Portman has told the Columbus Dispatch that he has reversed his position on gay marriage. He indicates that the driving force behind the switch in his position was that…
Beyond the Candidates
Today’s post breaks down the coverage of three different newsmakers: Obama, Romney, and everyone else (All Other Newsmakers) and their coverage on the economy. The chart below displays the percentage…
Election Coverage Wrap-Up: The Wall Street Journal
This post is the continuation of our media monitoring series examining coverage behavior of various media outlets during Election 2012. Today’s post discusses the statistical data analysis of the sourcing…
The Wonks are Coming! The Wonks are Coming!
In actuality, they have fully arrived, and this is not some inept landing on a sand bar. This is a frontal attack on the unarmed-with-data political punditocracy. It is a…
GOP Throws Romney Under the Bus in Postmortem Election Coverage
In postmortem election coverage, from November 6-11, Romney received mostly negative coverage and Obama received mostly positive coverage. Third-party newsmakers (those outside of the campaigns), praised Obama in over half…
Citizens Were Critical of Obama Character and Economy in Final Week
On November 1, 4thEstate published a post about Citizen newsmakers gaining VoiceShare in print election coverage. They played an increasingly larger role in writing the election narrative as Election Day…
Sandy Was Obama’s Perfect Election Storm
From October 28-November 5, in news content that mentioned terms associated with Hurricane Sandy, coverage driven by third-party newsmakers (those outside of the campaigns), was very positive for Obama. Almost…
Campaigns Made Positive Push in Home Stretch
Both campaigns shifted to more positive messaging in the final few days before the election. The Romney campaign used more of their airtime for positive messaging than did the Obama…
Obama Won the Last Sentiment Battle Before Election
The ratio of negative election coverage toward the candidates in statements from third-party newsmakers (those outside of the campaigns) shows that neither Romney nor Obama had sustained periods of more…
Fall Bench Strategies
Back in June, 4thEstate published a post on the bench strategies used by the Obama and Romney campaigns. Today, we are looking at the behavior of the Romney and Obama…









